The Fate of SEO When Web 3.0 is Integrated into The Internet Fully
August 4, 2022 at 8:00 pm
by Julius Mutunkei
Search engines like Google play a significant part in the internet. They enable internet users to get near-instant responses to their queries. Search engines became even more critical as the internet evolved from Web 1.0 to Web 2.0. However, the concept of search engine optimization (SEO) came with search mechanisms developed under Web 2.0. SEO is a method websites use so their content can rank high in search engines.
The Dawn of Web 3.0
Later, in 2010, the world was introduced to the new, more evolved Web 3.0. When talking about this evolution, a computer scientist, Tim Berners-Lee, highlighted that Google would not survive the semantic Web in its current state. His sentiments raised many questions, including the fate of search engines and SEO on the semantic Web.
Already, there are many conflicting opinions about the subject. Some analysts think SEO could lose its meaning in Web 3.0. This guide will explore the question thoroughly.
Search Engines in Web 3.0
Of course, the first question you need to address about this subject is whether there will be search engines. Does Web 3.0 support the use of search engines? The simple answer is yes. Search engines are going to play a major role in Web 3.0.
At the moment, Google remains the biggest search engine. It appears to have all the information needed by everyone every day. However, to suit Web 3.0, Google will have to evolve vastly. Yes, Web 3.0 will give space for developing search engines.
When writing this report, there was already a top-performing search engine built for and based on Web 3.0, Presearch. Since its launch a few years ago, Presearch has enjoyed massive adoption within the crypto ecosystem. Once the internet fully adopts the concept of Web 3.0, search engines like Presearch and others will take the first spot on the internet.
While it might not yet be public, a company as big as Google must already be working on features that will help survive in Web 3.0. Hence, search engines will maintain their relevance. But what about SEO?
Search Engine Optimization in Web 3.0
Website optimization will remain highly relevant as long as there are search engines. Websites in Web 3.0 must ensure their Web pages rank high.
You must ensure that your Website is the first option when a particular subject or keyword is searched on the internet. So, how will SEO work in Web 3? Many experts predict that, yes, SEO will be available. However, the one thing many marketing and internet experts concur on is that marketers will have to evolve their marketing techniques. So, what SEO techniques will be available in Web 3.0?
Introducing more Data Personalization
One way to ensure your Web page ranks high in Web 3.0 search engines is by leveraging the idea of data personalization. Yes, Web 2.0 has been faced with problems such as data selling. The whole idea of data selling is so that large companies can use your data to send you related adverts. While this could help offer more personalization in responses, the current ads and search results are not truly personalized.
However, Web 3.0’s search results will have to be a little more personalized. Essentially, internet users sell their actual data to companies. This will allow companies to create highly customized ads and also content.
Web 3.0 also leverages machine learning and AI to offer the human brain experience, which is exceptionally personalized. In Web 3.0, SEO practices involve creating, sharing, and publishing highly interactive content. Marketers will optimize sites for search engines by focusing on more personalized content.
Voice Recognition Softwares
Voice recognition software is becoming a significant part of the internet. It’s gaining many applications within the internet, including gaming, metaverse, finance, and other internet-based industries. Currently, voice recognition is widespread in the biometric security system.
AIs like Alexa, Siri, Cortana, Google Assistant, and others have gained massive use across the globe. It’s not uncommon to see phrases like “hey Alexa” or Hey Siri” in movies and TV shows. That shows how vastly important voice recognition is taking over the internet.
In Web 3.0, there will be even more voice recognition applications. Voice recognition software will become even more popular. People will complete internet searches simply using their voices. Search results with voice feed and audios will easily rank highest in search engines.
Hence, marketers must ensure their Web 3.0-based Websites have audio results and voice search options. The quality of videos and audio will also be a matter of concern. You might suffer from poor SEO rankings if your Website has poor audio responses. Therefore, ensure your Web pages maintain high-quality videos and audio to rank higher in search engines.
Security and Usability
Security and usability have been serious factors under consideration when dealing with SEO. Search engines often rank Websites based on their level of security and usability. Security essentially refers to how safe the Web page is. A Webpage with poor security protocols will rank lower in search engines.
Usability is also another factor considered by search engines when ranking Websites. Websites with exemplary user interfaces tend to attract more users, hence higher ratings.
Web 3.0 will encourage even more security; hence websites could be ranked based on that. The better the security protocols, the higher a page will rank.
Final Word: SEO Practices Must Evolve
What is the fate of SEO once the internet fully adopts Web 3.0? The simple answer is that SEO practices will have to evolve. Some of the current SEO practices might not be applicable in Web 3.0.
However, every marketer will have to focus on SEO practices like focusing more on data personalization, using voice recognition software, and bolstering security. SEO will maintain relevance once Web 3.0 attains full internet adoption, but many practices must evolve.